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IN2MEDIA NEWSLETTER, JULY 2009

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It's summertime

Before it’s all about ice cream and barbecue we will like to wish everybody a great summer. You will be able to reach us all summer, so give us a call or send a postcard. Don’t forget to wear sunscreen and enjoy the summer holiday!

Let’s hit the pool!
http://www.youtube.com/watch?v=eiuHdUkuRi0&feature

Let’s hit the pool!

Zap to Brandzation.tv

Brandzation, who are in charge of the Carlsberg brand channel PartoftheGame.tv, has now aired Brandzation.tv. Two to three times a week Tim Frank Andersen, In2media and Bastard Film will broadcast news about media, marketing and the digital future. On the brand channel you will also meet some of the worlds’ most renowned designers and hear exciting stories from famous journalists, company owners, marketing executives and branding experts.

Read more about Brandzation.tv

Rocking all day for two weeks

Jacob Printzlau (Plastic Kid) has created the new music video for the Outlandish single ”Rock all day” together with the creative director of In2media, Pelle Martin.

The video presents Outlandish in a completly new way. The combination of technology and handmade graphic elements ties together the band members in a spectacular universe that has already gained a lot of attention both national and internationally.

A small step for man – a giant leap for online video advertising

Four of the biggest medias in Denmark: Berlingske Media, Ekstra Bladet, Jyllands-Posten and Børsen and four big advertisers: De Gule Sider, Nordisk Film, Nykredit and SAS have teamed up to kick-start the market of online video advertising in Denmark.

The knowledge about video advertising in Denmark is very poor and that has kept many advertisers from entering this part of advertising. Therefore, the goal is to find the most efficient advertising formats and one common system to work with.

Until October more than 10 million videos will run each month in different format combinations and across the four medias. In this way specific knowledge about what works and what doesn’t will be collected.