Come inside

James

Published: July 27, 2009Posted in: RetailTags: fashion, lingerie, luxury

Client: Agent Provocateur
Agency: Story Wordwide

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1007 CommentsCome+inside2009-07-26+21%3A01%3A06James

Karl

Posted July 28, 2009 at 11:00 AM

It's very nice… but it doesn't exactly comply with what I'd believe a great email to be – real text; less dependency on image etc.

However… with this kina subject… a clear winner!
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- Jim Boulton
  
  Posted July 29, 2009 at 11:20 AM
  
  You're right, Karl, it breaks all the rules but it worked
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Jason

Posted July 29, 2009 at 8:37 AM

I believe Story Worldwide lost the account to a far better agency years back.
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- Jim Boulton
  
  Posted July 29, 2009 at 11:18 AM
  
  We lost the account in 2008 to Hi-Res, who have done some great sites but I would contest the assertion that they are a far better agency, we did 6 sites in 5 years for AP to great critical acclaim.
  
  Jim Boulton, Deputy MD, Story
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  - JBickerton
    
    Posted July 29, 2009 at 11:50 AM
    
    This particular email was done whilst Story Worldwide had the account.
    
    Thanks Jim for setting the record straight.
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Lisa

Posted July 31, 2009 at 5:01 PM

The only reason its a winner is because of the half naked lady in the picture. This email is not a winner. Its boring and blah. The text isn't even cool.
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@Type3Emma

Posted August 4, 2009 at 2:40 PM

agreed – this is an image. not an email.
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